Nielsen Appoints New Head of Esports Division

POSTED BY Adam Stern June 26, 2020

Nielsen has promoted Nielsen Sports executive Matthew Yazge to also now lead its esports division in North America, taking over for Nicole Pike, who recently left to rival YouGov. Yazge was previously Nielsen Sports’ head of brand sponsorships; he will retain that role but will now also have additional responsibilities involving driving new business and […]

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